Guyana Resource Center
Set like a gem in the crown of South America, nestled on the North-Eastern shoulder, defying the raging Atlantic Ocean, Guyana's many waterways reflect the source of it's name "The Land of Many Waters"
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Saturday, April 29, 2006

Felicia Juanita Persaud is a Guyanese-born journalist who since migrating to New York City seven years ago has continued her work in this field, with primary emphasis on the burgeoning immigrant and Caribbean American population in the U.S. Persaud has served in the capacity of managing editor and assistant editor at several local ethnic publications throughout the city including, The New York Trend, The Caribbean American, The Queens Chronicle, The New York Voice and The Caribbean Times.

In 2000, due to the persuasion of several media colleagues, Persaud formed Hard Beat Communications, Inc., an ethnic news service to provide news of importance to this particular ethnic community. In April 2002, she expanded Hardbeat into a full service public relations and special events firm in collaboration with partner Sentient Information Systems, Inc.

Her writings appear constantly in The Daily News Caribbeat Magazine, Kip Business Report, Black Elegance magazine, the Caribbean Life, the Caribbean Voice and the Caribbean-American Business Journal. In the past, she has also contributed to InnerCityNews, The Jamaica Gleaner, The African Sun Times, Cricket International, Sky Writings and NOU magazine in the Caribbean region. Her column ‘Immigration Korner,’ in the African Times earned her tremendous acclaim in the African circles along with her investigative pieces on the plights of various immigrants throughout the city. ‘Immigration Korner,’ now also appears in the Caribbeat Daily News, The Haitian Times, The Caribbean Voice, The Caribbean Business Journal, and in the Caribbean, the Guyana Chronicle and the Cayman Net News.

Persaud also moonlighted in the broadcast medium, presenting news packages on various Caribbean programs including CIS Talk, formerly of Link Up Radio 93.5FM and other programs on WNWK, WWRL and WGBB. Her venture into radio was basically an effort to continue her broadcasting career, which she had begun in her homeland of Guyana. She also served as the entertainment news anchor on the program, Caribbean Billboard Television.

Additionally, Persaud has worked in politics, serving as communications coordinator on the committee to elect Bangladeshi immigrant Morshed Alam to the State Senate and recently, the City Council. In Guyana, she was the parliamentary assistant to Dr. Rupert Roopnarine of the opposition Working Peoples Alliance Party.

Persaud is a mass communications graduate from the University of Guyana and an alumnus of the country’s top high school, Queens College.

She is the recipient of a New York Association of Black Journalists and the Independent Press Association awards for excellence in writing as well as several local community and civic awards.

Persaud hopes that small companies and organizations will take advantage of the services of Hard Beat and get professional publicity at a price they can comfortably afford.

She sees it as a way of giving back to their community. The dynamic duo also hope Hard Beat Communications, Inc. will be able to serve as a conduit for larger companies interested in tapping into the burgeoning ethnic markets, whether it be the Caribbean-American, African-American or African.